Why have a podcast for your brand?
A podcast allows you to establish thought leadership, build brand awareness, reach a highly engaged audience, create a personal connection with customers, potentially generate additional revenue through sponsorships or advertising, and position yourself as experts in their field.

How are podcasts doing in the UK?
Podcast listeners have doubled in the last 6 years in the UK.

A recent survey has shown that Podcasts are the best way for listeners to learn about new topics and now their popularity out-ranks other media: podcasts (34%), YouTube (32%), social media (22%), television (7%) and radio (3%). (Acast Survey Nov 2024)

A podcast that connects regularly with your customers is one of the most powerful ways of driving response with nearly 80% of listeners engaging with your brand, products and services.
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Podcasts are self-selective, like streaming TV and film episodes. Recent digital channel trends shows that listeners prefer to choose their audio entertainment rather than listen to a live radio show.