Podcasts are one of the most highly rated digital mediums to connect regularly with your customers - latest research figures* show 80% of listeners will engage with your products and services.
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Audio is personal and private - listeners connect purposely with a podcast episode, it's a personal choice to engage, and that's why the podcast is so successful for listener and host, and continues to grow in popularity.
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Audio is one of the strongest mediums for connecting with listeners. It's quoted that 10 minutes of audio equals 50 minutes of video when it comes to engaging with your audience.